10 01 2017
What does data tell us about culture? Data-driven research
Thanks to data-driven research we are able to explore the relationship between knowledge about the behaviours of social media users with the research on consumers of culture conducted by traditional methods. This way, we combine the accuracy of surveys and their capacity for revealing the motivations of respondents with the advantages of automated analysis of large data sets, which makes it easy to discover the so-far unnoticed trends and relationships.