Do cultural events enliven the city centre?
Despite the significant investment in the centre in the last few years, central Katowice is still suffering from problems, such as decreasing demographics and abandoned residential and business premises in the high streets. Many local residents are still more likely to spend their leisure time away from the city centre. We asked the event participants who they were, what their motivations were and what they were doing in the centre while attending the cultural event.
What are the most common types of culture consumers?
The organisers seem to intuitively identify the common participant types, such as e.g. the snazzy social climber, the regular, the student or the couple on a date. While pigeonholing event goers may be something of an oversimplification, it promotes a better understanding of the audience and their needs. In defining our own types, we were driven primarily by such factors as the level of competence and the frequency of participation.
What are the recent trends in Katowice’s culture: what kind of events take place in different parts of the city?
Based to the information obtained from social media and online information services, we intend to visualise the network of Katowice’s cultural organisers. While at it, we will also examine how the geography of events has changed in recent years: whether the Culture Zone has taken over the role of Mariacka Street? Has there been an increase in the number of events staged at the Sejmu Śląskiego Square or the Wolności Square after a low point following the launch of the city’s favourite pedestrian street?
Which event organisers are most effective in engaging audiences on Facebook?
Facebook page administrators have advanced statistics tools to track and analyse the engagement of their users. It is a more daunting task, however, to compare your performance with similar institutions or competitors. We will provide a tool for visualising the activity of Katowice institutions in Poland’s most popular social networking site.